With the dawn of digital media, many marketing channels have seen precipitous declines; print publishing is a well-known and startling example. With the cavalcade of new, low-cost, feature-rich capabilities of digital media, some even predicted the complete demise of all traditional marketing and business channels. But while certainly disruptive, not all dire predictions have played out as some had thought. Trade shows and exhibitions, for instance, have not seen the same decline as channels such as print publishing. In fact they are growing and growing fast! It seems there is still value in face–to–face meetings, not only for networking but also for sellers and buyers to meet in order to show and evaluate goods and services.
In fact, in a survey conducted by CEIR, 99% of marketers said trade shows provided them value not experienced through other channels and 60% of exhibitors said one of their top three most valued aspects of a trade show was the ability to see lots of their prospects and customers at the same time.
InGo is already known for providing organizers with unmatched attendee growth, but the advocate marketing it empowers also produces a powerful ROI for exhibitors. As a result of InGo’s Advocate Marketing driving organic growth in qualified net new attendance, exhibitors are presented with exactly what they want – more prospects and customers all in one place. In fact, the quantity and quality of attendance produced by InGo at the International Contemporary Furniture Fair so impressed exhibitors that they significantly increased space and ICFF doubled in size in just three years.
So it is no surprise that many of the world’s Global 2000 companies have used InGo to increase the value of exhibiting at trade shows. Companies like Walmart, BMW, IBM, Telefónica, Walt Disney, Berkshire Hathaway, General Electric, Proctor and Gamble, and AT&T have used InGo (as well as over 52,000 other companies) and discovered that with InGo, exhibitors are empowered to maximize their ROI.
How? We’ve created a simple infographic on how easy it is to increase value for your exhibitors by installing InGo.
Ready to provide your exhibitors with their best event yet?