[Case Study] How Greenbuild Used InGo to Grow Their Net-New Attendee Number By 60%

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Using InGo, Greenbuild was able to harness the natural energy and passion of its audience. InGo activated the community to

  • Word-of-mouth-market for Greenbuild
  • Promote Greenbuild on their own social media channels
  • Discover new contacts and reconnect with older friends and colleagues
  • And more…

Using InGo, Greenbuild achieved a 60% net new number of attendees. This was the number of people that InGo influenced to attend, of which 60% were net-new, never before seen attendees at Informa. This was a win-win for Greenbuild and their audience. 

Ask yourself, what other channel can offer and deliver on that kind of return. What’s powering your event? 


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InGo was award a Top 100 Event Planning Blog Award by Feedspot in 2017.