Month: January 2022

How to activate leads post-event

How to activate leads post-event

Activating leads from an event can be a critical way to gain new customers, boost revenue, and increase attendance at your next event. If you’re collecting data during your events, you’ll have plenty of information to help you understand if it was successful, what worked well, and what might need improving. So how can you […]

How to Set Virtual Event Objectives

How to Set Virtual Event Objectives

Events have always been an important business tactic for organizations to increase brand awareness, build connections among customers, and ultimately bring in revenue. But since the COVID-19 pandemic forced many events to go online, creating and executing successful virtual events has become paramount.  So how do you pull off a great virtual event? One place […]

InGo’s Approach to Data Security

InGo’s Approach to Data Security

Data is one of the most important assets for event organizers. Whether it’s pre-registration information or post-event polls and surveys, events offer a great opportunity to collect the data that enables businesses to gain valuable insights into how customers behave, what they think about a business’s offerings, and ways to improve future events.  But with […]

How an App Can Help Your Next Virtual Event

How an App Can Help Your Next Virtual Event How an App Can Help Your Next Virtual Event

More and more brands of all sizes and from all sectors have been implementing successful advocacy marketing programs, and all along the way, learning what it takes to make them happen. And, just like most things, along with successes have come missteps and opportunities to improve. But the upside is that businesses can learn from their mistakes and make their future campaigns even more successful than the last.

A lot goes into launching a successful advocacy campaign, from implementing the right strategies to conducting a competitor analysis to see what other brands are doing that are working effectively. You can also use this to your advantage and identify mistakes that you can avoid to stay ahead of the competition.

Keep reading as we discuss just a few of the most common mistakes made in advocacy campaigns and how you can avoid them.