Day: April 5, 2022

Six Steps to Successfully Measuring Your Event ROI

Six Steps to Successfully Measuring Your Event ROI

As an event marketer, one question you probably get regularly from your leadership team is, “are these events actually paying off?” (or something along those lines). And while interest for events is high at most organizations, the answer to that question can make or break your event budget. That’s where measuring the return on investment […]