Month: May 2022

Building Better Events with Data

Building Better Events with Data

There’s no doubt that the use of big data has exploded over the past few years with every industry – from finance to manufacturing – leveraging it for smarter and faster decision making. Whether it’s boosting sales, rolling out a new product, or improving the customer experience, data can play a critical role in optimizing […]

Event Industry Trends & Stats

Event Industry Trends & Stats

Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of […]

Consider “Festivalization” for Your Next Event

Consider “Festivalization” for Your Next Event

As Millennials and Gen Z’ers have gotten older and entered the workforce, they’ve infused the events industry with some exciting changes and innovative approaches. For younger generations, businesses are no longer faceless entities devoid of any humanity or personality. In fact, there is a growing belief that businesses can and should create change in the […]

How to Plan and Market a Crypto Conference

How to Plan and Market a Crypto Conference

Cryptocurrency has exploded over the last few years, and many business leaders are wondering how to hitch their wagons to their skyrocketing popularity. And as it grabs headlines around the world, we’ve also seen an increase in the number of crypto-related events. As an event planner, you may be considering dipping your company’s toes into […]

Back In-Person: Tips For a Safe Event Post-COVID

Back In-Person: Tips For a Safe Event Post-COVID

With COVID restrictions lifting in cities and towns around the globe, many businesses are starting to dip their toes back into the waters of in-person events (or a hybrid format). But as more organizations go back to IRL events, it’s still important to take COVID (and other public health risks) considerations seriously and think about […]