Category: Event Marketing

How to Increase Value for Your Exhibitors

How to Increase Value for Your Exhibitors

With the dawn of digital media, many marketing channels have seen precipitous declines; print publishing is a well-known and startling example.  With the cavalcade of new, low-cost, feature-rich capabilities of digital media, some even predicted the complete demise of all traditional marketing and business channels.  But while certainly disruptive, not all dire predictions have played […]

6 Tips for Using Instagram to Promote Your Event

This is a guest post written by Dean Ronnie at Conference Care. When it comes to social media for events, you probably already use Facebook, Twitter, and LinkedIn but are you using Instagram? If not, there’s no better time to start! Instagram is a great platform for promoting your event, building your brand identity, and […]

Event Marketing Mishaps that Drive Attendees Away

This is a guest post written by Kristen Carvalho of etouches.  As an event planner, you do so much more than just plan your events. You become a marketer, a website designer, a salesman and even a food tester, so sometimes it can be hard to do everything right. Things are going to fall to […]

Event Marketing on Pinterest

This is a guest post written by evvnt. Pinterest, the social network where users share content, links and products illustrated by attractive visuals, continues to be one of the most popular social media channels. Recent reports indicate that Pinterest is sending more referral traffic to websites than LinkedIn, Google+, Twitter or Youtube. As with any […]