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More and more brands of all sizes and from all sectors have been implementing successful advocacy marketing programs, and all along the way, learning what it takes to make them happen. And, just like most things, along with successes have come missteps and opportunities to improve. But the upside is that businesses can learn from their mistakes and make their future campaigns even more successful than the last.

A lot goes into launching a successful advocacy campaign, from implementing the right strategies to conducting a competitor analysis to see what other brands are doing that are working effectively. You can also use this to your advantage and identify mistakes that you can avoid to stay ahead of the competition.

Keep reading as we discuss just a few of the most common mistakes made in advocacy campaigns and how you can avoid them.

More and more brands of all sizes and from all sectors have been implementing successful advocacy marketing programs, and all along the way, learning what it takes to make them happen. And, just like most things, along with successes have come missteps and opportunities to improve. But the upside is that businesses can learn from their mistakes and make their future campaigns even more successful than the last.

A lot goes into launching a successful advocacy campaign, from implementing the right strategies to conducting a competitor analysis to see what other brands are doing that are working effectively. You can also use this to your advantage and identify mistakes that you can avoid to stay ahead of the competition.

Keep reading as we discuss just a few of the most common mistakes made in advocacy campaigns and how you can avoid them.

In 2021, it’s all about gratitude. After the trying times of the pandemic, most people are looking for more ways to stay positive and be thankful for the little things. As a brand or business owner, radiating positivity to your advocates can be a great way to demonstrate thanks and stay connected to them.

While just saying thank you can go a long way, you can take it up a notch and express your gratitude in creative ways that will nurture relationships with your advocates and bring in even more. Keep reading for just a few ideas of how to express gratitude to your brand advocates.

As most event planners know, organizing an event is only half the battle – you also have to promote it, which can be as challenging as creating the event itself. Just when you’re done with the planning and organizing, you have to make sure that people know about your event and want to attend. If you don’t achieve your desired attendance and conversion goals, odds are you won’t be able to consider your event a success.

Considering the amount of work that goes into marketing events, and how important it is, we’re going to share a few marketing tips to ensure your event is a success and helps you meet your business goals.

Many companies are adopting virtual events these days to increase registrations, improve networking, and reach additional attendees. While generating income is usually one of the main goals of hosting an event, understanding how to monetize virtual events can be challenging and complex. For example, since you can’t sell last minute tickets at the door, having a well-defined sales strategy for virtual events is critical.

If you’re an event planner looking for the best ways to monetize your virtual events, you’ve come to the right spot. In this post, we’ll dive into some of the best strategies for making your virtual event as profitable as possible.

As a brand owner, you likely already understand the value of events, not only for launching a new product but as a way to connect your customers with your brand. You also likely know how difficult it can be to successfully market events to get the desired turnout and reach your goals. Fortunately, there are many strategies that can help improve your marketing and the success of your events. One of the most effective strategis is advocacy marketing.

Advocacy marketing is a cost-effective strategy that can optimize attendance and engagement with your event, allowing you to potentially reach thousands of people, or even more.

Keep reading to learn more about the power of advocacy marketing to make your event successful.

Event planners have many tools in their arsenal to make their events as effective as possible, as well as helping the organization reach its business goals. One effective tactic can be holding recurring events throughout the year. However, it can be challenging to do this well and you may be wondering if it’s the right strategy for your business.

When hosting recurring events, it’s essential to stay organized, but done well, it can be one of the most powerful tools in the world of events today. In this post, we’ll talk more about recurring events and how they can help take your events to the next level.

Hosting an industry-leading event is a great way to build your connections with sponsors and exhibitors, meet new people, learn about new trends, and increase your revenue. As an event planner, you want to increase your revenue, but it shouldn’t just come from the registration fees. As the adage goes, you should never put your eggs in one basket. Fortunately, there are a couple of methods for earning profit from events.

Here are five powerful ways to increase your revenue outside of registration fees.

About the Company  Mansueto is the publisher brand for Fast Company and Inc. Our team spoke with the Associate Director of Consumer Marketing, an experienced user of the InGo platform. Her role is primarily focused on events and award recognition programs. Mansueto uses InGo for 90% of their events. “We pretty much use InGo whenever […]

Nonprofit organizations rely on money from donors – whether it’s individuals or larger organizations – to keep their business running and achieve their goals. Many nonprofits find that hosting fundraising events is an effective tactic to raise money and meet their financial goals. If your organization is planning an upcoming fundraising event, here are a […]