Category: Uncategorized

InGo Empowers Thousands of ICFF Attendees

InGo Empowers Thousands of ICFF Attendees

Last year, InGo helped bring in nearly 5,000 attendees to the luxury interior design event, ICFF. Using advocate marketing, InGo was able to empower ICFF’s most meaningful industry connections. Suzanne, a leading influencer in the design industry, posted an update about ICFF on her social media, causing 115 of her colleagues to also register using InGo. […]

What The Obama Deepfake Means For Events

What The Obama Deepfake Means For Events

Stanley Kubrick’s 1968 classic, 2001: A Space Odyssey predicted a technology we’re all familiar with 51 years later: video chat. Whether it’s Skype, FaceTime, Google Duo, or even Snapchat and Instagram, the concept of communicating via video is no longer relegated to the distant future. While video recording devices have encouraged community and connection for […]

The Trade Show Industry’s Billion Dollar Problem

The Trade Show Industry’s Billion Dollar Problem

The trade show industry has a billion-dollar sized problem. With more events popping up every year and attendee acquisition costs ranging between $30-100, it’s easy to assume event organizers are raking in the money. For many trade shows, however, nearly 50% of registrants don’t even show up to the event. Spread across 40 million attendees […]

What Makes For The Best Advocate Marketing?

What Makes For The Best Advocate Marketing?

What Makes For The Best Advocate Marketing? Technology is constantly advancing, but humans will always thrive on person-to-person connections. This is why advocate marketing is vital for any company or brand’s success, especially event organizers. At InGo, we fundamentality believe in event communities and the impact they can have on the world. We think Charlie […]

New Team Member Announcement: Scott Sehon, CFO

New Team Member Announcement: Scott Sehon, CFO

New Team Member Announcement: Scott Sehon, CFO InGo is excited to introduce it’s newest team member, Scott Sehon, who will be assuming the role of Chief Financial Officer. Scott joins InGo after serving as the CFO at American Directions Research Group, a Washington, D.C. based political market research firm. He previously worked as the VP […]

7 Strategies For Making Your Show a “Must Attend”

Attendance is one of the biggest reasons trade shows succeed or fail. As an organizer, you know just how much time, effort, ingenuity, and preparation comes with executing a successful trade show. Now, imagine putting in all that work only to receive dismal attendance. Low traffic can cause a ripple effect of losing money and […]

The Four Loves of Attendees

What’s your favorite industry event?  It’s a simple question, but it’s a game changer for event marketers.  If your attendees aren’t telling their friends and colleagues about your event, you won’t see the new, qualified attendees who are the lifeblood of your event.

E-RegisterNow and InGo Partner to Help Sell More Tickets

PRESS RELEASE E-RegisterNow begins offering InGo’s Community Engagement functionality for Free Arlington, VA/Markham, ON – November 17, 2016 – David Slemon, Partner at Interware, the creators of e-RegisterNow, and Michael Barnett, CEO of InGo, announced today the two companies have made it easy for attendees of concerts, festivals, comic cons and other live events to […]

How to Save 65% on Attendee Acquisition Costs

Over and over, surveys show that the quantity of qualified prospects and customers is the major factor in value and return on investment for exhibitors. Since exhibit sales are the primary revenue source for trade shows, filling the aisles with crowds of qualified buyers is an important metric for any show. A new survey, conducted […]