Emerald Expositions and InGo integrate for WPPI

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InGo to provide Social Marketing Solution for WPPI, the premier Wedding and Portrait Photographers trade show
ARLINGTON, VA – Joanne Wheatley, Vice President, Marketing Services at Emerald Expositions, and Michael Barnett, InGo CEO, announced a deal to support Emerald Expositions’ WPPI Conference + Expo in Las Vegas, February 2014.

“We are very excited that our attendees for this year’s Wedding and Portrait Photographers show will have the opportunity to engage with their social network to spread the word about the conference, said Wheatley. “The WPPI community is very socially active and we believe they will find InGo’s platform to be an effective way to communicate with their peers about the conference.”

“InGo is very excited to be working with Emerald Expositions to grow the audience and the reach of WPPI ” said Barnett. “As many of the attendees are artists in their own right, we believe that InGo’s social marketing platform will help each attendee promote their own personal brand while sharing their experience with this conference – and that is a formula for success.”

WPPI Conference+Expo is the premier industry event for photographers and image-makers specializing in the creative and business aspects of wedding and portrait photography. Each year, nearly 13,000 professional and aspiring photographers attend WPPI to learn new techniques from industry leaders, build new relationships to grow their business, experience new products and solutions from major manufacturers to improve their productivity, and enjoy the many attractions in Las Vegas. WPPI is a week-long event combining educational seminars with a major industry trade show and networking events, all designed around learning the latest techniques, building new relationships and growing a business in a friendly, fun environment – all at one time, in one place.

Emerald Expositions, formerly Nielsen Expositions, is a leading owner and operator of business-to-business tradeshows in the United States connecting hundreds of thousands of buyers and sellers across nine diversified end markets. To learn more, click here.

InGo allows social registrants to invite key people from their social networks to attend events. InGo’s software also allows you to see who in your social network has registered to attend an event, even as a visitor to the event’s home page.

InGo provides the Trade Show and Events industry with what they need: a way to use the immense power of the social network to make events more fun! We help our clients grow traffic and develop leads by enabling audiences to create communities. At an event powered by InGo, each and every attendee is given the tools they need to make the event experience their own.


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