Penton to Supercharge Growth with InGo Social Marketing

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InGo to Provide Social Marketing Solution for Club Industry Show 2014 to Connect and Inspire the Fitness Community.
ARLINGTON, VA – Penton and InGo have announced a deal to integrate social registration at Penton’s Club Industry Show in Chicago this October. “Penton is looking forward to incorporating InGo into our Club Industry Show,” said Jo Dickson, Event Technology Director at Penton. “We’re excited to give our attendees the ability to engage their social networks with ease, and we trust that they will appreciate the convenience of social registration, as well as the opportunity to introduce their friends to the event.”

“InGo is thrilled to introduce our social marketing platform to the Club Industry Show,” said Michael Barnett, InGo CEO. “It’s a great strategy for Penton to grow the event as a whole. InGo empowers fitness professionals to easily utilize social media to share their attendance and find out who in their network is attending.”

Penton’s Club Industry Show is the premier industry event for fitness professionals. For 29 years, the Club Industry Show has welcomed the fitness community to come together and discover the latest trends in fitness to better serve clients and advance business.

The only social marketing software of its kind, InGo empowers attendees to be Advocates: creating communities through use of their Social Networks, leading to more meaningful connections and events. (See InGo’s Social Marketing Solution!)


About Penton

Penton drives performance for more than sixteen million professionals each and every day. These professionals rely on Penton to deliver: Insights, information & workflow tools to inform critical business decisions; networking & community to engage them with industry peers & partners; and data & marketing services to advance their business performance & deliver ROI. They look to Penton to power the possibilities. Penton is a growth company with a track-record of strong performance and success and is backed by its co-owners: MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP.

For additional information on the company and its businesses, visit


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