Michael Barnett, CEO of InGo, and Amir Khaphisov, CTO of Groteck Business Media, announced a new partnership to promote the growth of Groteck’s event, infoSecurity Russia. InGo and Groteck will work closely together to build the show’s attendance by creating Event Advocates out of infoSecurity Russia’s existing attendee base.
“As a leader in Russia’s Event industry, Groteck understands the value of innovation in all aspects of our business,” said Khaphisov. “Signing with InGo was the perfect way to stay ahead of the curve – they are the best available Social Marketing technology for Events.”
“InGo is thrilled to announce this new relationship with Groteck,” said Barnett. “This deal provides us with the opportunity to establish a strong presence in Russia’s Event market, further strengthening our position as an international leader in Social Marketing for Events.”
Groteck Business Media is a leading B2B publisher and Events organizer serving security, telecom, IT, and broadcasting markets in Russia since 1992. infoSecurity Russia is the leading annual information security and IT Event in Russia and the Commonwealth of Independent States, attracting over five thousand attendees annually.
InGo is a social marketing platform that turns Attendees into Advocates for Events. Using InGo, Advocates generate trusted impressions on social network walls and generate targeted invitations to valuable personal connections. The InGo Platform has grown attendance and decreased the cost of customer acquisition for Reed Elsevier, United Business Media, Emerald Exhibitions (formerly Nielsen), and 10 more of the world’s top 40 event companies. When Advocates bring their friends and colleagues to events they love, Event Organizers see event attendance grow by as much as 10% with qualified, connected attendees.
