InGo Integration on Photography 2015 Fuels Incredible Conversion Rate

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The Photography Show achieves high registration and conversion rates using InGo’s Socially-Smart Software.

LONDON, UK/ARLINGTON, VA (May 12, 2015) – The Photography Show, held at NEC Birmingham UK  this past March, has confirmed its final numbers for the 2015 show and the results are outstanding.

InGo, the award-winning socially-smart event marketing solution, partnered with Future PLC, the organiser of the The Photography Show, and Interchange Communications, the show’s registration company, integrating InGo’s software suite into its registration platform. The partnership produced a conversion rate 10% higher than the industry average, with consumer pre-registration up 24% and trade pre-registration up 19%. This was fuelled primarily by The Photography Show 2015 attendees utilizing InGo. An amazing 3,945 registrants became advocates for the show by sending almost 10,000 personal invitations to the show and creating 750,000 trusted impressions on their social media networks.

“We were very happy to partner with InGo to drive registration and conversion,” said Grace Turner, Marketing Manager at Future PLC. “The integration with our registration platform was really straight forward and the results are very promising. We would be keen to see the results from InGo again next year.”

Phil Vann, Managing Director at Interchange Communications, said, “InGo continues to prove that it is much more than a social-media based registration tool; it is really a powerful marketing tool that should be included in every event budget.” (Read more about Vann’s thoughts on social media registration and event marketing in the May edition of Exhibition News.)

“I’d like to thank Future PLC and The Photography Show for a great partnership,” said Richard Sarbutts, Managing Director, EMEA at InGo. “It was clear that their attendees were excited for the show and InGo was able to give them the means, motive and opportunity to become powerful advocates.” Sarbutts continued, “These results are just the tip of the iceberg; stay tuned for an InGo/Future PLC joint case study on the show for even more details.”

About InGo – InGo is a social media event marketing company that empowers event organizers and attendees. InGo serves the largest event companies in the world such as Reed Exhibitions, Emerald Expositions, Hanley Wood (now Informa) and UBM.  InGo provides event marketing solutions for varied industries such as tech, fashion, construction, media, film and more across the globe.  It has been in business since 2013 and has served over 200 events in the U.S., Australia, Germany, Columbia, Nigeria, the UK, Turkey, Japan and Russia.  Discover how InGo can grow your event at

Contact Kristina Mirus, Marketing Associate, at, or +1-877-972-7891 ext. 3



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