The International Contemporary Furniture Fair (ICFF) is not only North America’s premier platform for global design but it is also a leader in innovation for the events industry. In 2013, the team at Emerald Expositions responsible for ICFF made a decision to refresh and revitalize the 25 year old show. The goal – make ICFF the place to find all of what’s best and what’s next in design for interiors. The strategy – build new features and great content and then deliver a bigger and better audience. The tool – InGo.
For the 2013 show, ICFF worked with InGo to deploy a beta version for a two-week test period. The results were so promising, ICFF integrated InGo for the full registration cycle in 2014 and 2015, and ICFF doubled in size! You can read the full results in the ICFF InGo Case Study located here.
Fast forward to the 2016 show, which just closed it’s doors on May 17th. This year’s results kept pace with prior years; 22% of pre-registrants were acquired through the InGo channel and ICFF did it for an attendee acquisition cost that was 30 times lower than the industry average! Further, the sales team at ICFF began to send all prospective exhibitors to “Who’s In” when they were making the decision on whether to exhibit and ICFF achieved more booth sales as a result.
What did all this growth and cost savings mean for the show? Not only was ICFF named one of the Top 25 Fastest-growing Shows in the 2015 TSNN Annual Awards, their brand grew so significantly they are premiering the first ICFF Miami on October 5th and 6th at the Miami Beach Convention Center.
“Our commitment to attendance growth as a key driver for business expansion has been a success for ICFF,” said Kevin O’Keefe, ICFF Event Director. “InGo has played a critical role in achieving this growth.”
ICFF lead the industry in testing the original InGo beta and they are once again driving innovation by testing the InGo Social Exhibitor Networking beta at ICFF Miami. Stay tuned for results!