How CREtech transformed their networking event with a referral marketing strategy powered by InGo, resulting in 50% higher event attendance.
Category: Advocate Marketing
How Informa leveraged InGo to revitalize one of the most reputable and long-established events in the energy industry.
Using InGo, Greenbuild was able to harness the natural energy and passion of its audience. InGo activated the community to Word-of-mouth-market for Greenbuild Promote Greenbuild on their own social media channels Discover new contacts and reconnect with older friends and colleagues And more… Using InGo, Greenbuild achieved a 60% net new number of attendees. This was […]
How to Really Drive Your Marketing ROI Want to really understand your marketing ROI and drive radical growth? First, consider the number of touchpoints the average customer makes before a purchase — some say seven, others say twenty. This is made even more complex by the constant evolution of omnichannel marketing. Last-click attribution allocates 100% […]
Promoting your event can seem like a full-time job. However, with a little thought, you can get your guests to do much of the heavy lifting on your behalf.
Last week, something happened that changed the event world for ever. 200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event. This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event. For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.
Who Drove More Social Media Influence in 2016? 2016 was the year of the influencer. The year in which traditional media was (excuse the phrasing) trumped in so convincing a fashion as to send pollsters and ad makers into hiding, witness protection, or the nearest therapist couch. Whether it be Brexit or the election of Donald Trump, no one in what should now be referred as “legacy advertising” saw this coming. And everyone on social media did….
Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people’s news feeds? Follow these tips to optimize the effectiveness of your InGo posts. Note: Click on each image below to see more detailed descriptions of each tip. 1. Your […]
Arlington, VA/London, UK – (June 14, 2015) – InGo, the award winning Advocate Marketing platform growing events all over the world, today announced its new pricing structure. Recognizing that all organizers are looking for a way to grow their events, but that these events and organizers come in different shapes and sizes, the new structure […]
The Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), organised by dmg::events, Global Energy, took advantage of the seamless integration on InGo Partner Info Salons Group. Download the Case Study to see the full results, including how they used an InGo Advocate Marketing campaign to generate over a million social impressions and engagements. data-animation-override> ““We […]