Definitions of Terminology

1. Social Media Definitions

Advocate – Any attendee/registrant that socially registers for your event via the InGo Login Widget. 

• An InGo Advocate is anyone who has socially signed up for your show using InGo’s Login Widget.
• These InGo Advocates are presented with targeted and relevant contacts to invite to your event.

Acquisition – Any attendee/registrant who successfully registers for your event (makes it to the Confirmation page for your event) who was in the network of an Advocate. 

• Acquisitions are termed this as they were successfully influenced by an Advocate in some way, whether this was through either a POST or a Personal Invite (see definitions below).
• Acquisitions can be either a Manual or Regular Registrant (basically a non-social and therefore not an Advocate) or an Advocate – type Registrant.
• IMPORTANT: Acquisitions can ONLY happen if an Advocate posted to the Acquisition’s network, or sent them an invite. Therefore, Acquisitions can only occur after an Advocate takes an action on his or her network, e.g. “does advocate for the event.”

  On the Registrants / Advocates Report in Admin, you can see a time-stamp of when the successful advocacy was posted and by whom. Sometimes this relationship is strong in terms of the time of impression (advocacy), AND the resulting conversion (acquisition/successful registrant).

Messages – There are three types of “messages” InGo can send, Posts, Invites and Advocacy Messages.

• Post: Message posted on the user’s selected social network as a Timeline Update (Facebook), Tweet (Twitter) or Status Update (Linkedin and Xing).
• Invite: Message sent directly to a contact of the Advocate. See personal invites expanded below.
• Advocacy: These types of messages are really posts that are sent to the social network of the user once they click on a button in a Social Email or click on the third tab of the Social Widget — Share — and share and update with their network.

Trusted Impressions – InGo generates Trusted Impressions when a socially signed in user (Advocate) posts to his or her wall/timeline/status update and also when he or she sends a personal invite to a contact in their network(s).

The aggregate sum of Trusted Impressions reported in your InGo Dashboard is the total amount of socially authorized users who have:

• Become socially authorized users who opted to post to his or her network(s)
• + the number of invites sent
• = Total Trusted Impressions

Definition of Trusted Impression(s)
Trusted impressions are generated when an Advocate posts to his personal network a message that is viewable by his first degree (direct) friends/connections.  Even if the Advocate’s settings are set to “Public”, a trusted impression is only calculated by that Advocate’s in-network friends/connections. This again means first-degree connections only.

2. Reporting

Sample Reporting Infographic
Definitions are inline and expanded below.

Registrant – The total number of people who successfully registered for your event after the successful installation of the Confirmation Widget. Whether these people are what we can “manual registrants” (non-social users) or “social registrants” (social users), this number is the total number of people who have successfully registered for your event.

Advocate – Any attendee/registrant that socially registers for your event via the InGo Login Widget. 

• An InGo Advocate is anyone who has socially signed up for your show using InGo’s Login Widget.
• These InGo Advocates are presented with targeted and relevant contacts to invite to your event.

Network Reach

• This is the total number of people in the networks of those Advocates who posted (either reached confirmation page or posted from the Social Widget) to first degree connections/networks.

Personal Invite(s) – A message sent directly to the user’s social network messaging channel from an InGo Advocate. These messages can take various forms on the varied social network channels:

• Linkedin Message: Sent a a direct message to the user’s inbox on Linkedin. Note: This is NOT “InMail.” InMail is a Linkedin Product. InGo is not affiliated with this in any way, shape or form.
• Facebook Tag: Facebook allows us to “tag” users in comments, posts and messages that are always public. Once users are sent a piece of shared content, the user will be notified via the web interface, on their mobile device (if they have the FB app installed and have notifications turn on) and also possibly notified via the user’s phone notification settings outside of the potential apps that user has.
• Twitter Direct Message or “DM:” – Twitter does not allow InGo to pre-populate information in user fields such as First Name, Last Name, email, etc, but it does allow InGo to send direct messages to targeted Twitter users.
• Xing Message: Xing is a German social network that has a similar messaging mechanism to Linkedin. These messages appear in the users inbox and the invitee is notified via the Xing app if he or she has the app installed and notifications turned on, and/or if the user visits the web interface.

Acquisition – Any attendee/registrant who successfully registers for your event (makes it to the Confirmation page for your event) who was in the network of an Advocate. 

• Acquisitions are termed this as they were successfully influenced by an Advocate in some way, whether this was through either a POST or a Personal Invite (see definitions above).
• Acquisitions can be either a Social (Advocate) or Non-Social Registrant (Regular or “Manual” Registrant). 

3. InGo Widgets

• Activator (formerly Login) – Place on the start of your Registration in between the Body tags. This allows your attendees to register socially for your event.
• Autofiller – Place on the same page where your Page 2/Personal Details Page Form resides. This allows your attendees to register socially for your event. 
• Amplifier (formerly Social) – Place on the your Confirmation Page in the Registration flow. This allows your attendees to invite the best of their network and allows InGo to pre-select the most socially-relevant contacts. 
• Authorizer (formerly Confirmation) – Place on your Confirmation Page in the Registration flow. This allows your attendees to be confirmed in your registration platform and in InGo’s reporting.