Have you noticed that your LinkedIn posts look a bit smaller lately? You’re not alone. LinkedIn has been rolling out updates that can cause linked images to appear as small thumbnails, making it harder for your content to grab attention in the feed.
But there’s no need to worry—as a premier LinkedIn Partner, InGo has a solution to help you continue to make an impact with your event participants’ posts. With InGo, you will be able to keep sharing posts with full-sized, high-resolution images that will capture the attention of your audiences.
You’ll be able to showcase your upcoming event speakers, sponsors, VIPs, and other key details in all their glory. In fact, these full-sized images will capture more engagement and spread the awareness of your event better than a thumbnail that may be caught up in the noise of a social feed.
In fact, in a study done by SocialInsider, they found that image posts receive more engagement than link with an auto-generated thumbnail. We’ve also found in tests on our platform since this change, the posts have driven 5x more clicks in the first 24 hours it hits the LinkedIn feed.
Our integration also enables you to include direct links to your registration pages right within the post text itself. While LinkedIn’s updates mean you can no longer link images, this new capability ensures your audience can easily access the information they need to sign up for your events.
Some Quick Posting Best Practices
- Keep your captions to 130 characters or less. We recommend no more than three lines of text.
- Add your link to one of the first three lines of text so someone can easily see the call-to-action.
- Include relevant hashtags for your event and industry to expand the reach of the post.
At InGo, we understand the importance of maximizing your event marketing efforts on LinkedIn. After all, LinkedIn’s powerful platform is used by over 90% of professionals in the US and beyond. By leveraging our full-sized image capabilities and direct registration links, you can increase your visibility, drive more registrations, and ultimately, boost your event’s success.
Our team is dedicated to delivering the best cost-per-advocate, cost-per-click, and cost-per-acquisition for your events. If you have any questions or need assistance with our new LinkedIn integration, don’t hesitate to reach out. We’re here to help you make the most of your event marketing.
