How It Works
Events are better together.™
Activate InGo on Your Next Event.
INGO ACTIVATES YOUR ATTENDEE’S EXISTING
SOCIAL NETWORK CONTACTS TO JOIN THEM AT YOUR EVENT.
Overview of Features
InGo speeds up registration by auto-filling fields with social profile data, leading to happier attendees.
Attendees invite the best of their network, based on targeted keywords combined with our powerful
socially-smart ranking algorithm.
Attendees can post to their newsfeed, alerting friends and colleagues of their intention to attend your event.
Who’s in (tm)
Attendees discover who’s attending your event, both in and out of their network and can invite new contacts right from your website.
Amplify Your Event.
Unlike traditional, top-down, blunt-force marketing, InGo empowers users to become co-marketers. InGo facilitates word-of-mouth marketing to intelligently targeted friends and colleagues. This type of person-to-person marketing cuts through the noise of advertising and creates unparalleled brand affinity by connecting the event brand to personal brands, driving not just growth, but the right kind of growth.
Event organizers average double-digit attendance growth when they utilize InGo to its full potential. Top organizers like Reed Exhibitions, UBM, Emerald Expositions, Fiera Milano and more have implemented InGo as the definitive growth tool.
1. InGo’s ACTIVATOR Widget Starts TURNS YOUR ATTENDEES INTO POWERFUL WORD-of-mouth Marketers
The InGo Login Widget starts the process, giving your attendees the ability to start their registration socially, empowering them to become co-marketers by posting to their network(s) and inviting their key contacts to your event.
The InGo Autofiller Widget then completes your attendees profile/personal detail information with the data from their social network profile.
2. FInally, INGO’S AMPLIFIER WIDGET Allows your attendees to market for you
The InGo Social Widget and Confirmation Widget work side by side to display the attendee in the Who’s-In/Social Widget. Attendees, exhibitors and website visitors can now see who they’ll benefit from meeting, see who they can reconnect with, and receive social and professional recognition for advocating.
The Invites and Share tabs make it easy for them to share the event through Trusted Impressions on their news feeds and through Personal Invites, curated to their highly valuable, event-relevant contacts, bringing your organizer controlled message to their network.