As most event planners know, organizing an event is only half the battle – you also have to promote it, which can be as challenging as creating the event itself. Just when you’re done with the planning and organizing, you have to make sure that people know about your event and want to attend. If you don’t achieve your desired attendance and conversion goals, odds are you won’t be able to consider your event a success.
Considering the amount of work that goes into marketing events, and how important it is, we’re going to share a few marketing tips to ensure your event is a success and helps you meet your business goals.
Create an Event Website
One of the first things you’ll want to do is develop a website or landing page dedicated to your event. This is a great way to get the word out about your event, and you can easily share the link on multiple platforms including social media channels to increase the reach of your promotion.
There are a few things to consider when building a website or landing page and you won’t want to just throw something together and launch it. You’ll want to make sure it looks professional and entices people to attend your event. There are a number of ways you can achieve this, including focusing on the user experience to make sure it’s easy to use and keeping your design and content simple and easy to understand. We suggest keeping the fancy graphics to a minimum and only using them when it helps strengthen the message you’re trying to convey.
Launch an Email Campaign
Another medium to consider using is email. While this may sound simple, there are a lot of nuances involved when planning email campaigns. When putting together emails for potential attendees, you’ll want to add personalized touches such as using a customized greeting with the person’s name.
Another thing to consider is the timing and quantity of emails. It can be beneficial to research which time of day and day of the week will get you the most views and you’ll want to plan out how many emails you send. There’s a fine line between keeping potential attendees apprised of event updates and annoying them with too many emails.
Maximize Social Media
Lastly, we suggest that you utilize social media. Social media is a great way to reach people and to leverage the power of word-of-mouth. In fact, the majority of people in the United States make use of social media platforms. Not only is this an effective way to market your event, but it’s also less resource-intensive as all you have to do is create content for your social media pages.
When marketing your event on social media, try to minimize your use of long text-heavy posts. Instead of placing all the important details in the caption, we suggest that you pivot to graphics and video. These tend to be more attention-catching and engaging to people scrolling through their social media feeds.
We hope these strategies prove to be helpful when it comes to promoting and marketing your events. Of course, there’s no reason you have to do all the work yourself and you can find an agency to partner with to help with all things event marketing so you can focus on other aspects of your event.
InGo can be your partner for your event marketing needs and can help boost promotion and attendance for your event. Contact us today to learn how we can put our marketing expertise to work for your next event.