Should You Hold Recurring Events?

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Event planners have many tools in their arsenal to make their events as effective as possible, as well as helping the organization reach its business goals. One effective tactic can be holding recurring events throughout the year. However, it can be challenging to do this well and you may be wondering if it’s the right strategy for your business. 

When hosting recurring events, it’s essential to stay organized, but done well, it can be one of the most powerful tools in the world of events today. In this post, we’ll talk more about recurring events and how they can help take your events to the next level. 

What Are Recurring Events?

The concept of recurring events is simple: these are events that repeat several times throughout the year and can also be a series of scheduled events available in various forms. Recurring events can focus on different topics, be part of a continuing story or conversation, or consist of the same programming each time.

They can also be on different types of schedules depending on the needs of your business and  prospective attendees. They could take place weekly, bi-weekly, monthly, quarterly, or yearly. 

How Can You Benefit from Recurring Events? 

Setting up a recurring event may yield great returns for your business, staff, and attendees. A few of these benefits include: 

  • Improved efficiency

A recurring event can save you a lot of planning time since you don’t have to come up with all new programming, content, and details each time you hold an event. Once you have all the details set, you can automate most of the planning moving forward. This can also make your event go as smoothly as possible as you continuously identify and work out any kinks. All you need to do is coordinate a set of details and apply them to each occurring event. If you need to make changes along the way, it’s easy enough to tweak one event and ensure that change is part of all future events. 

  • Predictable Structure

With a recurring event, you can expect a predictable and consistent experience which can skyrocket attendance. When attendees know that your event is held on the 15th of every month, for example, they can plan ahead to ensure they can attend and will look forward to the experience since they’ve attended before. It can also be a great way to leverage referral marketing as attendees can share their experience with their network and encourage them to attend the next event. You’ll be able to build on their excitement since they know they’ll get to experience what their friend or colleague did previously. 

  • Better attendance

Recurring events are a practical solution if you want to have more attendees to your event. Why? Since you have multiple dates available, you provide guests with more flexibility. If they can’t attend a particular date, they’ll have a chance to attend the next one. And if the event is occurring the following week or month, it will stay top of mind for attendees, increasing the chance they’ll actually attend.

  • Greater success

With recurring events, you can boost attendance and bring more success to your business and the clients you serve. Planning and logistics for an entire year can be done quickly and easily, leaving room for your staff to focus on making each event better than the last. 

Next thing you know, you’ll have more people coming to your events because the process is easy, efficient, and convenient. And, you’ll do all of this without overburdening your staff with planning brand new events each time.


Setting up recurring events is a practical solution that can bring you plenty of success. Fortunately, there are many companies that can help you out with this, like InGo. When you utilize recurring events, you can expect event growth, a highly engaged user base, and happier staff. 

If you’re interested to learn how your business can improve its event marketing strategies, reach out to InGo today. We are a reliable event marketing agency that can help you supercharge your events and help you acquire new attendees and convert through connections. Try a free demo today.


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