Month: March 2022

The Value of Event Data for Your Sales & Marketing Teams

The Value of Event Data for Your Sales & Marketing Teams

Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams? That’s right. The data you’re already collecting […]

Should Event Marketers Care About the Metaverse?

Should Event Marketers Care About the Metaverse?

You’ve probably been hearing the term “metaverse” everywhere. From the fashion industry to sports, it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? While the metaverse is still the wild west with many unknowns, there’s no denying its potential for opening new avenues of connection. It’s worth keeping […]

How to Reimagine Your Event Marketing Strategy

How to Reimagine Your Event Marketing Strategy

The event landscape continues to change and even if your strategy has been working, it’s important to take stock and make any necessary adjustments. You’ll want to ask the right questions to develop an event strategy that meets your goals and keeps your attendees engaged. As you look ahead to the rest of 2022, we’ll […]

Insights for the World of Experiential Marketing

Insights for the World of Experiential Marketing

As we look ahead to the rest of 2022, one thing savvy event marketers know is that audiences want more from events. Gone are the days when a series of speakers in a hotel ballroom cut the mustard for a compelling event. Audiences want an experience, and they want to feel a real world connection […]