Month: April 2022

How to Knock Hybrid Event Marketing Out of the Park

How to Knock Hybrid Event Marketing Out of the Park

As an event planner, a hybrid event can offer the best of both worlds: the ease and accessibility of a virtual event combined with the excitement and engagement of an in-person one. On top of that, you can also skyrocket attendance numbers by drawing in folks who are interested in both types of events.  While […]

Six Tips to Beat Virtual Fatigue for Your Next Event

Six Tips to Beat Virtual Fatigue for Your Next Event Six Tips to Beat Virtual Fatigue for Your Next Event

Even with some pandemic restrictions lifting across the globe, there’s no arguing that virtual events and meetings are here to stay. Connections across the digital landscape have allowed us to stay connected when we couldn’t meet in-person as well as open up events to participants around the world. And while those opportunities have largely been […]

Ways to Ensure Diversity and Inclusion at Your Next Event

Ways to Ensure Diversity and Inclusion at Your Next Event

Diversity, equity, and inclusion (DE&I) is a topic that many businesses are talking about and also struggling to put into practice. There is much research and information out there about the power of diverse teams on an organization’s performance and profits, and it stands to reason that it can positively impact events, too. But just […]

Six Steps to Successfully Measuring Your Event ROI

Six Steps to Successfully Measuring Your Event ROI

As an event marketer, one question you probably get regularly from your leadership team is, “are these events actually paying off?” (or something along those lines). And while interest for events is high at most organizations, the answer to that question can make or break your event budget. That’s where measuring the return on investment […]