There’s no doubt that the use of big data has exploded over the past few years with every industry – from finance to manufacturing – leveraging it for smarter and faster decision making. Whether it’s boosting sales, rolling out a new product, or improving the customer experience, data can play a critical role in optimizing […]
Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer. In fact, 60% of […]
As Millennials and Gen Z’ers have gotten older and entered the workforce, they’ve infused the events industry with some exciting changes and innovative approaches. For younger generations, businesses are no longer faceless entities devoid of any humanity or personality. In fact, there is a growing belief that businesses can and should create change in the […]
Cryptocurrency has exploded over the last few years, and many business leaders are wondering how to hitch their wagons to their skyrocketing popularity. And as it grabs headlines around the world, we’ve also seen an increase in the number of crypto-related events. As an event planner, you may be considering dipping your company’s toes into […]
With COVID restrictions lifting in cities and towns around the globe, many businesses are starting to dip their toes back into the waters of in-person events (or a hybrid format). But as more organizations go back to IRL events, it’s still important to take COVID (and other public health risks) considerations seriously and think about […]
As an event planner, a hybrid event can offer the best of both worlds: the ease and accessibility of a virtual event combined with the excitement and engagement of an in-person one. On top of that, you can also skyrocket attendance numbers by drawing in folks who are interested in both types of events. While […]
Even with some pandemic restrictions lifting across the globe, there’s no arguing that virtual events and meetings are here to stay. Connections across the digital landscape have allowed us to stay connected when we couldn’t meet in-person as well as open up events to participants around the world. And while those opportunities have largely been […]
Diversity, equity, and inclusion (DE&I) is a topic that many businesses are talking about and also struggling to put into practice. There is much research and information out there about the power of diverse teams on an organization’s performance and profits, and it stands to reason that it can positively impact events, too. But just […]
As an event marketer, one question you probably get regularly from your leadership team is, “are these events actually paying off?” (or something along those lines). And while interest for events is high at most organizations, the answer to that question can make or break your event budget. That’s where measuring the return on investment […]
Events are chock-full of data collection opportunities for your business. Information from registration, poll and survey responses, and even virtual chats or breakout groups can all provide useful data to inform your next event. But did you know this information can also help your marketing and sales teams? That’s right. The data you’re already collecting […]
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