Greenbuild 2016 Case Study

How Greenbuild Used InGo to Grow Their Net-New Attendee Number By 60% 

Using InGo, Greenbuild was able to harness the natural energy and passion of its audience. InGo activated the community to

  • Word-of-mouth-market for Greenbuild
  • Promote Greenbuild on their own social media channels
  • Discover new contacts and reconnect with older friends and colleagues
  • And more…

Using InGo, Greenbuild achieved a 60% net new number of attendees. This was the number of people that InGo influenced to attend, of which 60% were net-new, never before seen attendees at Informa. This was a win-win for Greenbuild and their audience. 

Ask yourself, what other channel can offer and deliver on that kind of return. What’s powering your event? 



InGo allowed us to organically market to attendees we were otherwise unable to reach, and based on the impressive results this program generated, it proved to be a cost-efficient and effective alternative to acquire new attendees at Greenbuild
— Lindsay Roberts, Group Director Informa Exhibitions

Ready to grow your event? TRY INGO FOR FREE