Using InGo, Greenbuild was able to harness the natural energy and passion of its audience. InGo activated the community to
- Word-of-mouth-market for Greenbuild
- Promote Greenbuild on their own social media channels
- Discover new contacts and reconnect with older friends and colleagues
- And more…
Using InGo, Greenbuild achieved a 60% net new number of attendees. This was the number of people that InGo influenced to attend, of which 60% were net-new, never before seen attendees at Informa. This was a win-win for Greenbuild and their audience.
Ask yourself, what other channel can offer and deliver on that kind of return. What’s powering your event?