Informa is a leader in global events and the organizer of one of the most reputable and long-established events in the energy industry, Middle East Energy (MEE).
Isobel Peck, Informa’s Chief Digital Officer, and Emily Nicols, Informa’s Marketing Director, discuss the challenges MEE faced in the wake of COVID and how they, with the help of InGo, have transformed MEE from a declining event to one of the most successful and highly anticipated events in the industry.
Using InGo, 4,600 participants were influenced and enabled to invite their connections to the event, resulting in an impressive 20,000 valuable industry connections clicking and interacting with MEE’s content. These interactions drove excitement and registrations for the event, ultimately driving business growth for MEE and Informa. Based on their results, MEE has an established launchpad for promoting and reporting the success of their future events!
Ask yourself, what other channel can offer and deliver on that kind of return. What’s powering your event?