We often get asked, “It’s easy to see how InGo can build attendance at free events, but does it really work for paid events?” The inaugural edition of The Advocate Effect answers that question emphatically in the affirmative, revealing the success that Money 20/20 achieved using an InGo Advocate Marketing campaign to increase attendance and […]
We are pleased to announce that dimedis, the Cologne, Germany based software company specializing in trade fair solutions, has become the first InGo Advanced Growth Partner. The powerful social media Advocate Marketing functions of InGo have now been integrated into the dimedis entrance and visitor management solution, FairMate. dimedis has also become the exclusive representative […]
Month after month we are constantly amazed by our customers and their efforts on behalf of the events they serve. February was no exception to this so we are taking some time out to continue our tradition of recognizing outstanding events, campaigns and the people behind them. Congratulations to the February winners of the InGo […]
InGo shortlisted for “Event Tech of the Year” by the Exhibition News Awards InGo is pleased to announce that it has been named a finalist for “Event Tech of the Year” at the upcoming Exhibition News Awards. The Awards, to be held the evening of 28 April 2016 at the Park Plaza Westminster Bridge, are […]
Announces API that will provide the power of Advocate Marketing with ‘One-Click’ Arlington, VA/London, UK – (March 1, 2016) – InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today new integration capabilities that will dramatically enhance its new partner program. With the release of InGo’s new API, event organizers […]
by Steve O’Keefe, InGo COOAfter I published my recent article, “Who sells your event?,” I received calls from a few of InGo’s most successful customers. The theme was, “Nice article Steve, but you missed the most important part of the story.” Not a little taken back, I asked what they meant. “You focused strictly on […]
As you know from the multiple case studies we published last year, Advocate Marketing is the best, most cost effective way to build engagement and attendance at an event. We know it, our clients know it, and more and more the industry at large is recognizing us as the technology that is changing the way […]
BEST PRACTICE IN ADVOCATE MARKETING by Stephen O’Keefe, COO, InGo Bill Lee, in his 2013 Harvard Business Review article, asks the seemingly obvious question “Who sells your products or services?” Although most event organizers might answer “we do,” as Lee states and InGo heartily concurs, it is increasingly your customers (HBR, “How to Create True […]
For those of us working out of the InGo global headquarters just outside of Washington DC, January 2016 will be remembered as the month of Jonas and snow! But “the show must go on,” so we won’t let a little blizzard stop us from giving a shout out to January’s most outstanding events, campaigns and […]
Offers Advocate Marketing Solution to Clients to Drive Event Attendance (Bourne, MA – January 26, 2016). Convention Data Services (CDS), the trusted registration partner in driving global event connections, has announced today a new strategic partnership with InGo, creator of a socially smart advocate marketing platform that is helping to drive attendance and grow events […]
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