Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is.
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Category: Social Media
The Event World Changed Forever Last Week – “Now They Know”
Last week, something happened that changed the event world for ever. 200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event. This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event. For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.
How to Build a Successful Corporate Event Strategy
Building a corporate events strategy, if it’s for your own company or even on behalf of a client, can sound like a daunting prospect; where do you even begin?
InGo Now Available In Japanese
InGo is adding Japanese to it’s language portfolio. Do you need your word-of-mouth-marketing campaign in 12 languages? InGo has you covered! Click here to see the entire range of languages that InGo offers.
Donald Trump Vs. InGo
Who Drove More Social Media Influence in 2016? 2016 was the year of the influencer. The year in which traditional media was (excuse the phrasing) trumped in so convincing a fashion as to send pollsters and ad makers into hiding, witness protection, or the nearest therapist couch. Whether it be Brexit or the election of Donald Trump, no one in what should now be referred as “legacy advertising” saw this coming. And everyone on social media did….
Boost Your Social Post Engagement
Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people’s news feeds? Follow these tips to optimize the effectiveness of your InGo posts. Note: Click on each image below to see more detailed descriptions of each tip. 1. Your […]
How to Activate Your Alumni Community
The Hester Family at Bar Harbor on the Maine Stop on the Tour An Interview with Karla Hester of the Christendom College Alumni Association In 2016, as the College was approaching its 40th birthday, and with approximately 3,000 alumni around the world, a group of alumni decided it was an ideal time (long overdue) to […]
ICCA Case Study: InGo Mobilises Advocates for ICCA Congress 2015
As you know, there’s nothing we like better than sharing the stories of our customer’s success. Outstanding client results are the most important type of marketing, the “proof in the pudding” so to speak, and today’s case study is no exception. The International Congress and Convention Association (ICCA), the global experts in international association meetings, […]
Why Social Media Marketing Is Not Delivering on Its Promise: Part 3
by Sean Garvey, President, InGo Last week, in part 2 of the series, I talked about how the majority of marketers, both in the events industry and outside of it, feel frustrated and disappointed by the reality of trying to produce and measure the ROI of social media marketing. This week, I’d like to conclude […]
Why Social Media Marketing Is Not Delivering on Its Promise: Part 2
by Sean Garvey, InGo President Last week, I talked about innovations in marketing and the fact that social media seems like a marketer’s dream. This week, let’s drill down further into this promise, the reality of social media ROI and its perception among marketers. In a 2013 study of 750 companies across a wide-spectrum of […]
