Category: InGo

Maximize Your Event Marketing Efforts with InGo’s Email Scheduling Feature

Maximize Your Event Marketing Efforts with InGo’s Email Scheduling Feature Event Marketing Emails with InGo

Are you maximizing the potential of your event marketing email efforts? You’re already harnessing the power of InGo’s referrals to drive growth. Now with InGo’s VIPShare emails you can double that growth rate by doubling the number of referrals and referral clicks. We’ll dive into how to utilize this and the myriad of benefits it […]

Introducing Incentives

Introducing Incentives

Today we’re excited to unveil our latest feature — Incentives.  This feature was carefully crafted to take participant engagement to unprecedented heights by introducing a competitive leaderboard and points system awarded to your participants when they post and capture the attention of their network through interactions, clicks, and sign-ups. We understand that in order to […]

2023 Year in Review and What’s Coming in 2024

2023 Year in Review and What’s Coming in 2024

2023 was a big year for InGo marked by substantial growth and innovation. As we usher in 2024, we’re excited to roundup the new features and updates that have been built in our platform in 2023. Our goal is always to ensure you’re driving the most value out of your experiences. We’re also equally as […]

Introducing Jordan Pazian: A Dynamic Addition to the InGo Team as Head of Product

Introducing Jordan Pazian: A Dynamic Addition to the InGo Team as Head of Product

We are thrilled to announce the newest member of the InGo team, Jordan Pazian, who joins us as our Head of Product. With over a decade of dynamic and passionate leadership in product development, Jordan brings a wealth of diverse experiences that will undoubtedly elevate our platform’s innovation and growth. Jordan is no stranger to […]

Everything You Need To Know About InGo Network Notifications

Everything You Need To Know About InGo Network Notifications

Have a few questions about InGo Network Notifications? We’ve provided some frequently asked questions and answers to help you learn more about our newest feature. Why notifications? Notifications are an important marketing tactic. Instead of signing up for an event and forgetting about it, our new notification feature keeps attendees in the loop leading up […]

The Event World Changed Forever Last Week – “Now They Know”

The Event World Changed Forever Last Week – “Now They Know”

Last week, something happened that changed the event world for ever.  200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event.   This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event.  For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.

InGo Interviews Richard Brook, Divisional Marketing Director at Informa, About Key Marketing Challenges In the Event Industry

Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.

Boost Your Social Post Engagement

Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people’s news feeds? Follow these tips to optimize the effectiveness of your InGo posts.  Note: Click on each image below to see more detailed descriptions of each tip. 1. Your […]