Have a few questions about InGo Network Notifications? We’ve provided some frequently asked questions and answers to help you learn more about our newest feature. Why notifications? Notifications are an important marketing tactic. Instead of signing up for an event and forgetting about it, our new notification feature keeps attendees in the loop leading up […]
Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is.
Last week, something happened that changed the event world for ever. 200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event. This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event. For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.
Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.
InGo Wins Award at Event Tech Live for Three Straight Years In a Row
Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people’s news feeds? Follow these tips to optimize the effectiveness of your InGo posts. Note: Click on each image below to see more detailed descriptions of each tip. 1. Your […]
The Hester Family at Bar Harbor on the Maine Stop on the Tour An Interview with Karla Hester of the Christendom College Alumni Association In 2016, as the College was approaching its 40th birthday, and with approximately 3,000 alumni around the world, a group of alumni decided it was an ideal time (long overdue) to […]
Hoping to win an Event Technology Award Three Years Running InGo is excited to announce that it has been named a finalist for an award at the upcoming Event Technology Awards. These Awards, taking place on the evening of Event Tech Live, Wednesday 9th November 2016, at the Supernova in London’s Embankment Gardens, celebrate events […]
Festivals and Cons Can Now Achieve Same Dramatic Growth and Engagement as B2B Events Arlington, VA/London, UK – (July 21/2016) – InGo, the socially smart advocate marketing platform growing events all over the world, today launched its word-of-mouth marketing solution for festivals, Cons, concerts and other consumer event. These events are now poised to become […]
As a start-up, we at InGo are always excited when our product wins another award; it is gratifying when our team is recognized by the industry for producing results for our customers. Our team, of course, is made up of individuals so we are also delighted when one of us receives recognition. We are pleased […]