Category: InGo

Oliver Kinross to Integrate InGo Advocate Marketing for MICE Asia Pacific

Hong Kong (11 May 2016) – James McKenzie, Head of Oliver Kinross Asia Pacific and Richard Sarbutts, InGo Managing Director – EMEA announced today they have signed an agreement to install the InGo Software Suite on the upcoming MICE Asia Pacific Exhibition. InGo, the socially smart advocate marketing platform growing events all over the world, […]

InGo Recognized as Best Practice in Event Technology by Global Exhibition Association

This year, UFI, the Global Association of the Exhibition Industry, chose digital innovation as its theme for the annual UFI ICT Awards. It set out to recognize outstanding digital tools that will bring the events industry into the future. InGo was among only 6 global companies identified by the judging panel as examples of good […]

New InGo Demo Shows Advocate Marketing In Action

Boost every marketing and sales campaign with word-of-mouth marketing Arlington, VA/London, UK – (April 21, 2016) – InGo, the world’s leading social media Advocate Marketing company, announced today the release of its new demo to allow users to see the power of Advocate Marketing in action. This new demo, which takes less than one minute […]

InGo Highlighted as “Best Use of Technology”

Info Salons Middle East & Turkey and ADIPEC Shortlisted by Middle East Event Awards for Use of InGo InGo would like to congratulate our partner, Info Salons Group and customer, dmg::events, Global Energy, on being shortlisted for the 2016 Middle East Event Awards, for their use of InGo on the Abu Dhabi International Petroleum Exhibition […]

Industry Accolades Continue for Advocate Marketing Technology InGo

InGo shortlisted for “Event Tech of the Year” by the Exhibition News Awards InGo is pleased to announce that it has been named a finalist for “Event Tech of the Year” at the upcoming Exhibition News Awards. The Awards, to be held the evening of 28 April 2016 at the Park Plaza Westminster Bridge, are […]

InGo Supercharges Global Advocate Marketing Alliance

Announces API that will provide the power of Advocate Marketing with ‘One-Click’  Arlington, VA/London, UK – (March 1, 2016) – InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today new integration capabilities that will dramatically enhance its new partner program.  With the release of InGo’s new API, event organizers […]

Who sells your event to your EXHIBITORS?

by Steve O’Keefe, InGo COOAfter I published my recent article, “Who sells your event?,”  I received calls from a few of InGo’s most successful customers. The theme was, “Nice article Steve, but you missed the most important part of the story.”  Not a little taken back, I asked what they meant.  “You focused strictly on […]

Investment Bankers to the Event Industry Tag InGo as an Innovative Event Marketing Solution

As you know from the multiple case studies we published last year, Advocate Marketing is the best, most cost effective way to build engagement and attendance at an event.  We know it, our clients know it, and more and more the industry at large is recognizing us as the technology that is changing the way […]

Who sells your event?

BEST PRACTICE IN ADVOCATE MARKETING by Stephen O’Keefe, COO, InGo Bill Lee, in his 2013 Harvard Business Review article, asks the seemingly obvious question “Who sells your products or services?”  Although most event organizers might answer “we do,” as Lee states and InGo heartily concurs, it is increasingly your customers (HBR, “How to Create True […]

CONVENTION DATA SERVICES ANNOUNCES STRATEGIC PARTNERSHIP WITH INGO

Offers Advocate Marketing Solution to Clients to Drive Event Attendance (Bourne, MA – January 26, 2016). Convention Data Services (CDS), the trusted registration partner in driving global event connections, has announced today a new strategic partnership with InGo, creator of a socially smart advocate marketing platform that is helping to drive attendance and grow events […]