2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.
Category: Event Technology
Virtual reality has been one of the biggest technology developments of recent times, allowing people to experience things beyond their real-world physical surroundings. Naturally, this ability to fundamentally change a person’s experience has almost limitless scope when it comes to marketing.
Virtual reality, drones, artificial intelligence, big data, live streaming, the list of buzzwords “revolutionizing events” is endless, and therefore meaningless. If everything is a threat to the events industry, then nothing is.
Last week, something happened that changed the event world for ever. 200 events successfully used InGo’s attendee intelligence feature, called Network Notifications, to notify their attendees and exhibitors which of their friends and customers were coming to the event. This technology will change every aspect of event economics from why events sell-out, to whether exhibitors decide to exhibit at an event. For the first time in event history, attendees and exhibitors will be notified (90 days before event, then fortnightly afterwards) who they know at an event. If you understand human nature and the business of events, you understand the seismic ramifications of this.
Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.
InGo Wins Award at Event Tech Live for Three Straight Years In a Row
Boost every marketing and sales campaign with word-of-mouth marketing Arlington, VA/London, UK – (April 21, 2016) – InGo, the world’s leading social media Advocate Marketing company, announced today the release of its new demo to allow users to see the power of Advocate Marketing in action. This new demo, which takes less than one minute […]
by Steve O’Keefe, COO, InGo Gone are the days when marketing was just about designing beautiful mailers, billboards and memorable TV ads. The digital age has created amazing new technologies for marketers and along with it, a need for marketers to work seamlessly with IT departments. A recent Harvard Business Review piece posits that there […]
InGo shortlisted for “Event Tech of the Year” by the Exhibition News Awards InGo is pleased to announce that it has been named a finalist for “Event Tech of the Year” at the upcoming Exhibition News Awards. The Awards, to be held the evening of 28 April 2016 at the Park Plaza Westminster Bridge, are […]
EventMB Includes InGo in 10 Event Trends for 2016 Report On Tuesday, EventMB released one of it’s most popular annual reports, Event Trends for the upcoming year. Since 2010, they’ve been collecting the data from their research, including thousands of questionnaires from eventprofs and insights from their database of startups, and highlighting the trends that […]