InGo to provide Advocate Marketing to Gl Events Italia and Fiera Roma ARLINGTON, VA/LONDON, UK – (3 November 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today it has signed agreements with two more event organizers in Italy, GL Events Italia and Fiera Roma. InGo’s Advocate Marketing Software […]
Why Social Media Marketing Is Not Delivering on Its Promise: Part 1
By Sean Garvey, President, InGo In the long history of technological innovations that have impacted marketing, social media and the promise it holds seems to be unique. Never before have there been such massive expectations, coupled with a growing sense of under-performance on those expectations. Earlier innovations, going as far back as the printing […]
ITN and InGo Partner to Bring Advocate Marketing to the World’s Largest Events
InGo and ITN International team up to bring even more value to some of the biggest events in the world ARLINGTON, VA/LONDON, UK – (October 27, 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, announced today it has signed an agreement making ITN International an official distribution partner. ITN […]
How to Increase Your Pre-Registration to On-Site Conversion Rate
Metrics: the measure of our success, and the bane of our existence. We know we need them, but they often take more time to capture than the value they track, and sometimes if we’re not careful, they end up seeming like measurements of “sound and fury, signifying nothing.” But the fact remains that all businesses, […]
How to Increase Value for Your Exhibitors
With the dawn of digital media, many marketing channels have seen precipitous declines; print publishing is a well-known and startling example. With the cavalcade of new, low-cost, feature-rich capabilities of digital media, some even predicted the complete demise of all traditional marketing and business channels. But while certainly disruptive, not all dire predictions have played […]
Highlights From InGo’s Summer Lecture Series
Industry Experts Thomas Kramer and Charles McCurdy Share Insights with the InGo Team September 23 was the fall equinox in the Northern Hemisphere, marking the official end of summer and for those who love long, warm days as much as I do, it was a day of mourning. It was also a day of reflection […]
LinkedIn Helps Make Events Even More Engaging
New design layout for group conversations makes it easy to advocate for an event LinkedIn has always been about professionals engaging and sharing opportunities with their network. With the InGo LinkedIn API, users are already able to quickly and easily become Advocates for the events they go to, making the event fun and engaging because […]
Social Media Marketing With Fully Measurable Results
You’ve probably heard us say that InGo provides something that other social media marketing can’t: fully measurable results. Sure, most analytics track posts, views, clicks, etc., but how do you calculate ROI based on information about how many people may have seen a post about your event? Our award winning Advocate Marketing software not only […]
Centaur Live Expands Partnership With InGo
Centaur Media Makes a Two Year Commitment to InGo’s Advocate Marketing Based on Great Results ARLINGTON, VA/LONDON, UK – (September 24, 2015) InGo, the socially smart Advocate Marketing platform growing events all over the world, and Centaur Live today announced that they have expanded their partnership with a two year contract for all of Centaur’s […]
InGo Receives Prestigious IAEE Award
InGo to be Presented with the Outstanding Achievement in Innovation Award at IAEE Expo Expo Arlington, VA / London, UK – (September 22, 2105) – The International Association of Exhibitions and Events™ (IAEE) has announced its 2015 award recipients honoring those who have made outstanding contributions to the exhibitions and events industry. InGo, the socially […]