New Team Member Announcement: Scott Sehon, CFO InGo is excited to introduce it’s newest team member, Scott Sehon, who will be assuming the role of Chief Financial Officer. Scott joins InGo after serving as the CFO at American Directions Research Group, a Washington, D.C. based political market research firm. He previously worked as the VP […]
What if your event community marketed itself? Watch how HLTH, the largest conference for health innovation, reached nearly a million of their attendees’ connections thanks to InGo. By using world-of-mouth marketing, a method which is 2-3x more successful than standard marketing approaches, InGo empowers attendees and exhibitors to invite their most influential connections. When just […]
How to Create Community at Your Events Arriving at an event full of unfamiliar faces can be overwhelming. As our culture becomes increasingly dependent upon social media, the desire and need to seek out in-person interaction has changed. According to a 2018 study, which consisted of ten years’ worth of the American Time Use Surveys […]
How to Really Drive Your Marketing ROI Want to really understand your marketing ROI and drive radical growth? First, consider the number of touchpoints the average customer makes before a purchase — some say seven, others say twenty. This is made even more complex by the constant evolution of omnichannel marketing. Last-click attribution allocates 100% […]
InGo and Reed Empower Thousands to Grow All Energy Australia Last October, Reed Exhibitions used InGo to draw in nearly 2,000 attendees to their All-Energy Australia exhibition. Using word-of-mouth marketing, InGo allows organizers to reach the most influential attendees in their industry. Thanks to Glenne, an energy sector adviser who registered for the All-Energy Australia […]
Event Tech Week: Featuring 5 Event Leaders, Including InGo CEO, Michael Barnett Event planners are inundated with new technology, making it difficult to determine which programs are best for their company. Event Technology Week was created to help organizers navigate the expanding world of technology with a free five-day digital conference. With daily webinars led […]
Attendance is one of the biggest reasons trade shows succeed or fail. As an organizer, you know just how much time, effort, ingenuity, and preparation comes with executing a successful trade show. Now, imagine putting in all that work only to receive dismal attendance. Low traffic can cause a ripple effect of losing money and […]
Whether your event is B2C or B2B, understanding the pros and cons of the main social networks is the key to a successful marketing campaign.
Promoting your event can seem like a full-time job. However, with a little thought, you can get your guests to do much of the heavy lifting on your behalf.
2018 research from Eventbrite found that 57% of organizers planned to hold more events this year than in 2017. However, with more events being thrown, companies are going to have to get more creative with their event marketing to attract guests and stay ahead of the competition. We’ve ranked ten of the best tools to market your event.
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