Michael Barnett

The Advocate Effect: Conference & Hospitality Show 2016

The Advocate Effect: Conference & Hospitality Show 2016

Our latest edition of The Advocate Effect, our series focused on our customers’ success stories, covers CHS Group’s Conference and Hospitality Show 2016. This easy, one-page read details how CHS saved 90% over the industry average and blew their attendance numbers out of the water.  Download this quick and easy read to see all the numbers […]

Oliver Kinross to Integrate InGo Advocate Marketing for MICE Asia Pacific

Hong Kong (11 May 2016) – James McKenzie, Head of Oliver Kinross Asia Pacific and Richard Sarbutts, InGo Managing Director – EMEA announced today they have signed an agreement to install the InGo Software Suite on the upcoming MICE Asia Pacific Exhibition. InGo, the socially smart advocate marketing platform growing events all over the world, […]

InGo Recognized as Best Practice in Event Technology by Global Exhibition Association

This year, UFI, the Global Association of the Exhibition Industry, chose digital innovation as its theme for the annual UFI ICT Awards. It set out to recognize outstanding digital tools that will bring the events industry into the future. InGo was among only 6 global companies identified by the judging panel as examples of good […]

InGo Awards: April Winners

April was an exciting month at InGo. Not only did we see some great client campaigns, we also unveiled our new demo and an Advocate incentive campaign of our own. So, without further ado, we’d like to congratulate Klaus Friedrich Meier of dimedis GmbH, who was the most influential Advocate for the demo in April […]

How to Save 65% on Attendee Acquisition Costs

Over and over, surveys show that the quantity of qualified prospects and customers is the major factor in value and return on investment for exhibitors. Since exhibit sales are the primary revenue source for trade shows, filling the aisles with crowds of qualified buyers is an important metric for any show. A new survey, conducted […]

New InGo Demo Shows Advocate Marketing In Action

Boost every marketing and sales campaign with word-of-mouth marketing Arlington, VA/London, UK – (April 21, 2016) – InGo, the world’s leading social media Advocate Marketing company, announced today the release of its new demo to allow users to see the power of Advocate Marketing in action. This new demo, which takes less than one minute […]

InGo Highlighted as “Best Use of Technology”

Info Salons Middle East & Turkey and ADIPEC Shortlisted by Middle East Event Awards for Use of InGo InGo would like to congratulate our partner, Info Salons Group and customer, dmg::events, Global Energy, on being shortlisted for the 2016 Middle East Event Awards, for their use of InGo on the Abu Dhabi International Petroleum Exhibition […]

Is Wormtongue or Gandalf Your Tech Advisor?

by Steve O’Keefe, COO, InGo Gone are the days when marketing was just about designing beautiful mailers, billboards and memorable TV ads. The digital age has created amazing new technologies for marketers and along with it, a need for marketers to work seamlessly with IT departments. A recent Harvard Business Review piece posits that there […]

InGo Awards: March Winners

Spring has finally sprung at the InGo global headquarters just outside Washington DC. March was a glorious month, filled with sunny skies, blooming trees, and of course, amazing InGo customers! Here are the winners of this edition of the InGo Awards, recognizing March’s best events, campaigns and the InGo customers behind them. BEST CAMPAIGN KICK […]

Middle East Sets the Pace for Advocate Marketing Impact

Middle East sets the Pace for Advocate Marketing Impact London, UK/ Dubai, UAE – (29 March 2016) – InGo, partnering with Info Salons Group, a leading event technology company for registration and attendee database management, announced today some of the results of their partnership in the Middle East. Combining Info Salons Group expertise in the […]