68 percent of exhibitors say that lead gen is in their top three objectives for exhibiting at a trade show or conference. In fact, even in our digital world, for many companies, face-to-face marketing events are their most valuable marketing channel. This is the promise of an event, made to both the attendees and […]
When Reed Exhibitions’ International Security Conference & Exposition (ISC West) wanted to find a way to provide their exhibitors with more highly valuable, event-relevant attendees, they turned to InGo. This just released Joint Case Study takes an in-depth look at how ISC West added InGo to their social media strategy and grew […]
The team at The Photography Show was looking for a marketing solution to help them reach a new audience and encourage word-of-mouth marketing. They were also looking for support in attracting attendees in a younger demographic. They partnered with InGo and installed the full InGo Software Suite. This just released Joint Case Study takes a […]
Emerald Exposition’s Wedding Photography and Portrait International Conference and Expo (WPPI) was looking for a solution to compliment their current event marketing to increase their pre-registration to on-site conversion rates and increase attendance in the key under 30 demographic. They turned to InGo and installed the full suite of InGo software: Social Registration (LinkedIn, Facebook […]
Back in 2013, when InGo was in Beta testing, Emerald Exposition’s International Contemporary Furniture Fair (ICFF) show organizers were looking for a way to revitalize their 25 year old Fair. Becoming increasingly frustrated with poorly performing traditional methods of capturing the attention of new prospects, the ICFF team knew social media was the logical answer. […]
Centaur Live’s Business Travel Show and co-located show Travel Technology Europe brought together 6500 business travel professionals and 250 exhibitors from global brands in February 2015. Centaur wanted a solution to complement their social media marketing strategy that would deliver both event growth and more relevant attendees. To meet this marketing challenge that all #eventprofs […]
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