by Sean Garvey, InGo President Last week, I talked about innovations in marketing and the fact that social media seems like a marketer’s dream. This week, let’s drill down further into this promise, the reality of social media ROI and its perception among marketers. In a 2013 study of 750 companies across a wide-spectrum of […]
By Sean Garvey, President, InGo In the long history of technological innovations that have impacted marketing, social media and the promise it holds seems to be unique. Never before have there been such massive expectations, coupled with a growing sense of under-performance on those expectations. Earlier innovations, going as far back as the printing […]
Metrics: the measure of our success, and the bane of our existence. We know we need them, but they often take more time to capture than the value they track, and sometimes if we’re not careful, they end up seeming like measurements of “sound and fury, signifying nothing.” But the fact remains that all businesses, […]
With the dawn of digital media, many marketing channels have seen precipitous declines; print publishing is a well-known and startling example. With the cavalcade of new, low-cost, feature-rich capabilities of digital media, some even predicted the complete demise of all traditional marketing and business channels. But while certainly disruptive, not all dire predictions have played […]
This is a guest post written by Dean Ronnie at Conference Care. When it comes to social media for events, you probably already use Facebook, Twitter, and LinkedIn but are you using Instagram? If not, there’s no better time to start! Instagram is a great platform for promoting your event, building your brand identity, and […]
This is a guest post written by Kristen Carvalho of etouches. As an event planner, you do so much more than just plan your events. You become a marketer, a website designer, a salesman and even a food tester, so sometimes it can be hard to do everything right. Things are going to fall to […]
This is a guest post written by evvnt. Pinterest, the social network where users share content, links and products illustrated by attractive visuals, continues to be one of the most popular social media channels. Recent reports indicate that Pinterest is sending more referral traffic to websites than LinkedIn, Google+, Twitter or Youtube. As with any […]
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