Building a corporate events strategy, if it’s for your own company or even on behalf of a client, can sound like a daunting prospect; where do you even begin?
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Category: Event Marketing
InGo Interviews Richard Brook, Divisional Marketing Director at Informa, About Key Marketing Challenges In the Event Industry
Informa Exhibitions, the Global Exhibitions Division of Informa PLC, is mid-way through its Marketing Transformation Program. The Program is driven by the requirement to engage with customers, buy-side and sell-side, via channels appropriate to them rather than convenient for the organizer, with targeted, personalized content. Alongside the deployment of new marketing applications across its global business to help achieve the aim, Rich Brook, Informa’s SVP Marketing, turned to InGo to help maximize reach and optimize the customer journey.
InGo Wins Award for the Third Straight Year at Event Tech Live 2016
InGo Wins Award at Event Tech Live for Three Straight Years In a Row
Boost Your Social Post Engagement
Advocate Marketing is a great tool to increase social engagement for your event, but how do you keep your event posts from getting lost in people’s news feeds? Follow these tips to optimize the effectiveness of your InGo posts. Note: Click on each image below to see more detailed descriptions of each tip. 1. Your […]
Event Email Marketing Done Right
4 Best Practices For Better Engagement And Smoother Attendee Experience Guest post by Mark Kao of COS Rental Email is a dinosaur just like 56k dial-up modems and VHS tapes. But unlike the other two outdated technologies, email is still used by billions of people. The event technology landscape is moving at an accelerated pace. […]
InGo Named Finalist For ‘Best Use of Technology for Marketing an Event’
Hoping to win an Event Technology Award Three Years Running InGo is excited to announce that it has been named a finalist for an award at the upcoming Event Technology Awards. These Awards, taking place on the evening of Event Tech Live, Wednesday 9th November 2016, at the Supernova in London’s Embankment Gardens, celebrate events […]
Get Social When it Comes to Registration
by Kristen Carvalho, Senior Content & Social Media Manager, etouches Sometimes it is hard to keep up with all the new trends and fads, which can be especially true when it comes to social media. There is a new social network or app coming out daily, for example have you heard of Boomerang yet? It is […]
Why Social Media Marketing Is Not Delivering on Its Promise: Part 3
by Sean Garvey, President, InGo Last week, in part 2 of the series, I talked about how the majority of marketers, both in the events industry and outside of it, feel frustrated and disappointed by the reality of trying to produce and measure the ROI of social media marketing. This week, I’d like to conclude […]
Why Social Media Marketing Is Not Delivering on Its Promise: Part 2
by Sean Garvey, InGo President Last week, I talked about innovations in marketing and the fact that social media seems like a marketer’s dream. This week, let’s drill down further into this promise, the reality of social media ROI and its perception among marketers. In a 2013 study of 750 companies across a wide-spectrum of […]
Why Social Media Marketing Is Not Delivering on Its Promise: Part 1
By Sean Garvey, President, InGo In the long history of technological innovations that have impacted marketing, social media and the promise it holds seems to be unique. Never before have there been such massive expectations, coupled with a growing sense of under-performance on those expectations. Earlier innovations, going as far back as the printing […]
