You’ve probably been hearing the term “metaverse” everywhere. From the fashion industry to sports, it seems like everyone is jumping on this digital trend bandwagon. But should event marketers join? While the metaverse is still the wild west with many unknowns, there’s no denying its potential for opening new avenues of connection. It’s worth keeping […]
The event landscape continues to change and even if your strategy has been working, it’s important to take stock and make any necessary adjustments. You’ll want to ask the right questions to develop an event strategy that meets your goals and keeps your attendees engaged. As you look ahead to the rest of 2022, we’ll […]
As we look ahead to the rest of 2022, one thing savvy event marketers know is that audiences want more from events. Gone are the days when a series of speakers in a hotel ballroom cut the mustard for a compelling event. Audiences want an experience, and they want to feel a real world connection […]
Even with social restrictions lifting around the world, many attendees and businesses are not ready to fully transition back to in-person events. As a result, hybrid events – a mix of virtual and in-person elements – have become a helpful event planning tactic. But there are still some misunderstandings around what they are, how to […]
When COVID-19 hit and in-person events came to a standstill for nearly two years, the world still needed to connect. Thanks to the brilliant guidance of event and media industry leaders, we pivoted into the leading enterprise referral marketing platform and grew by 250% in 2021. We are proud to announce that in recognition of […]
Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. Not only can referrals multiply your customer base, studies have shown that word-of-mouth recommendations are trusted above any other form of advertising. So how do you build a strong referral marketing strategy that helps you achieve […]
Event marketers have to ask themselves a lot of questions when developing their event strategy, as well as when planning and executing those events. From which vendors to choose to where to hold an event, it can be easy to lose sight of the most important questions: “what does my audience want?” Figuring that out […]
Activating leads from an event can be a critical way to gain new customers, boost revenue, and increase attendance at your next event. If you’re collecting data during your events, you’ll have plenty of information to help you understand if it was successful, what worked well, and what might need improving. So how can you […]
Events have always been an important business tactic for organizations to increase brand awareness, build connections among customers, and ultimately bring in revenue. But since the COVID-19 pandemic forced many events to go online, creating and executing successful virtual events has become paramount. So how do you pull off a great virtual event? One place […]
Data is one of the most important assets for event organizers. Whether it’s pre-registration information or post-event polls and surveys, events offer a great opportunity to collect the data that enables businesses to gain valuable insights into how customers behave, what they think about a business’s offerings, and ways to improve future events. But with […]
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