Category: Uncategorized

How to Reimagine Your Event Marketing Strategy

How to Reimagine Your Event Marketing Strategy

The event landscape continues to change and even if your strategy has been working, it’s important to take stock and make any necessary adjustments. You’ll want to ask the right questions to develop an event strategy that meets your goals and keeps your attendees engaged. As you look ahead to the rest of 2022, we’ll […]

Insights for the World of Experiential Marketing

Insights for the World of Experiential Marketing

As we look ahead to the rest of 2022, one thing savvy event marketers know is that audiences want more from events. Gone are the days when a series of speakers in a hotel ballroom cut the mustard for a compelling event. Audiences want an experience, and they want to feel a real world connection […]

4 Myths to Bust Before Your Next Hybrid Event

4 Myths to Bust Before Your Next Hybrid Event

Even with social restrictions lifting around the world, many attendees and businesses are not ready to fully transition back to in-person events. As a result, hybrid events – a mix of virtual and in-person elements – have become a helpful event planning tactic. But there are still some misunderstandings around what they are, how to […]

InGo Takes #14 Spot In Latka 500 Ranking of Fastest Growing SaaS Companies in 2021

When COVID-19 hit and in-person events came to a standstill for nearly two years, the world still needed to connect. Thanks to the brilliant guidance of event and media industry leaders, we pivoted into the leading enterprise referral marketing platform and grew by 250% in 2021. We are proud to announce that in recognition of […]

How to build an effective referral marketing strategy

How to build an effective referral marketing strategy

Referral marketing can be an effective way to boost lead generation, skyrocket event attendance, and help grow your business. Not only can referrals multiply your customer base, studies have shown that word-of-mouth recommendations are trusted above any other form of advertising. So how do you build a strong referral marketing strategy that helps you achieve […]

4 Ways to produce a personalized event experience

4 Ways to produce a personalized event experience

Event marketers have to ask themselves a lot of questions when developing their event strategy, as well as when planning and executing those events. From which vendors to choose to where to hold an event, it can be easy to lose sight of the most important questions: “what does my audience want?” Figuring that out […]

How to activate leads post-event

How to activate leads post-event

Activating leads from an event can be a critical way to gain new customers, boost revenue, and increase attendance at your next event. If you’re collecting data during your events, you’ll have plenty of information to help you understand if it was successful, what worked well, and what might need improving. So how can you […]

How to Set Virtual Event Objectives

How to Set Virtual Event Objectives

Events have always been an important business tactic for organizations to increase brand awareness, build connections among customers, and ultimately bring in revenue. But since the COVID-19 pandemic forced many events to go online, creating and executing successful virtual events has become paramount.  So how do you pull off a great virtual event? One place […]

InGo’s Approach to Data Security

InGo’s Approach to Data Security

Data is one of the most important assets for event organizers. Whether it’s pre-registration information or post-event polls and surveys, events offer a great opportunity to collect the data that enables businesses to gain valuable insights into how customers behave, what they think about a business’s offerings, and ways to improve future events.  But with […]

How an App Can Help Your Next Virtual Event

How an App Can Help Your Next Virtual Event How an App Can Help Your Next Virtual Event

More and more brands of all sizes and from all sectors have been implementing successful advocacy marketing programs, and all along the way, learning what it takes to make them happen. And, just like most things, along with successes have come missteps and opportunities to improve. But the upside is that businesses can learn from their mistakes and make their future campaigns even more successful than the last.

A lot goes into launching a successful advocacy campaign, from implementing the right strategies to conducting a competitor analysis to see what other brands are doing that are working effectively. You can also use this to your advantage and identify mistakes that you can avoid to stay ahead of the competition.

Keep reading as we discuss just a few of the most common mistakes made in advocacy campaigns and how you can avoid them.