Michael Barnett

As a brand owner, you likely already understand the value of events, not only for launching a new product but as a way to connect your customers with your brand. You also likely know how difficult it can be to successfully market events to get the desired turnout and reach your goals. Fortunately, there are many strategies that can help improve your marketing and the success of your events. One of the most effective strategis is advocacy marketing.

Advocacy marketing is a cost-effective strategy that can optimize attendance and engagement with your event, allowing you to potentially reach thousands of people, or even more.

Keep reading to learn more about the power of advocacy marketing to make your event successful.

Event planners have many tools in their arsenal to make their events as effective as possible, as well as helping the organization reach its business goals. One effective tactic can be holding recurring events throughout the year. However, it can be challenging to do this well and you may be wondering if it’s the right strategy for your business.

When hosting recurring events, it’s essential to stay organized, but done well, it can be one of the most powerful tools in the world of events today. In this post, we’ll talk more about recurring events and how they can help take your events to the next level.

Hosting an industry-leading event is a great way to build your connections with sponsors and exhibitors, meet new people, learn about new trends, and increase your revenue. As an event planner, you want to increase your revenue, but it shouldn’t just come from the registration fees. As the adage goes, you should never put your eggs in one basket. Fortunately, there are a couple of methods for earning profit from events.

Here are five powerful ways to increase your revenue outside of registration fees.

About the Company  Mansueto is the publisher brand for Fast Company and Inc. Our team spoke with the Associate Director of Consumer Marketing, an experienced user of the InGo platform. Her role is primarily focused on events and award recognition programs. Mansueto uses InGo for 90% of their events. “We pretty much use InGo whenever […]

Nonprofit organizations rely on money from donors – whether it’s individuals or larger organizations – to keep their business running and achieve their goals. Many nonprofits find that hosting fundraising events is an effective tactic to raise money and meet their financial goals. If your organization is planning an upcoming fundraising event, here are a […]

Hosting a webinar has always been an excellent way to grow a business and connect with your audience. But due to the recent events from the past year, with canceled trade shows and professional events and the encouragement of purely digital communication, it seems that now is the perfect time to leverage on webinars! The […]

Marketing is a vast space with different branches, but while there’s a wealth of options that can help position your business better, one thing is for sure: nothing beats the word of existing customers.

People trust the reviews and feedback of other like-minded consumers; that’s why advocacy marketing should be part of your arsenal to push your campaigns’ momentum further.

With the proliferation of digital technologies and platforms, people have their choice of how to attend events – whether that’s in person or virtually. As an event marketer, it’s more important than ever to develop an event planning strategy that achieves your business goals and brings in your desired audience.

One critical part of this strategy is setting and maintaining a budget that gets you the type of event you’re looking for without unnecessary spending. Whether your business’ event team is in-house or you’re working with a vendor, you’ll want to ensure they’re spending resources on the things that matter, eliminating expenses that aren’t critical, and making the important decisions that will bring your event to life.

If you’re wondering how you can create a great event and stay on budget, keep reading for our tips.

Companies large and small are always on the lookout for ways to grow and improve their business. While there are many strategies that can help businesses achieve that goal, one that stands out is virtual events. With digital technologies and platforms that can connect people from around the world, virtual events have been incredibly effective at helping companies build communities, share information, and enhance their brand.

However, virtual events can be challenging to plan and it can be difficult to make yours stand out from the crowd – which has gotten even bigger during the COVID-19 pandemic. There are many things to plan for, considerations to take into account, and new strategies to employ. But, we’ve put together a few tips to help make your virtual event one-of-a-kind. Keep reading to learn more!

With the 24-hour information cycle, social media, and smartphones, businesses have a lot to compete with for their customers’ attention, and retention has become more important than ever. When customer retention increases by just five percent, businesses can see profits increase exponentially.

But with the travel and socialization restrictions of the COVID-19 pandemic, event marketing strategies have had to shift to the virtual stage, leaving many marketers wondering how to keep their customers engaged in a new way.