Michael Barnett

Promoting an event is never an easy task and requires spending time and resources to make it successful. To alleviate some of the burden, you can have your attendees take on a lot of the heavy lifting for you. That may seem impossible at first, but it’s quite achievable through referral or advocate marketing. If this sounds unfamiliar, keep reading to learn more about what referral marketing is and how it can take your event promotion to the next level.

So how do you create an event that attendees will talk about long after it’s over? Keep reading for tips on how to build an engaged community for your event.

Executing a successful event, one that is truly relevant and engaging for attendees, can be challenging. One way to ensure a memorable event is to foster connection and engagement among attendees in a genuine way. However, this can be challenging, and most people have experienced an event where this felt staged or unnatural. But it is possible to create an event where every person in the room (or on the screen) is not only having fun but is invested in the event.

So how do you create an event that attendees will talk about long after it’s over? Keep reading for tips on how to build an engaged community for your event.

Executing a successful event, one that is truly relevant and engaging for attendees, can be challenging. One way to ensure a memorable event is to foster connection and engagement among attendees in a genuine way. However, this can be challenging, and most people have experienced an event where this felt staged or unnatural. But it is possible to create an event where every person in the room (or on the screen) is not only having fun but is invested in the event.

So how do you create an event that attendees will talk about long after it’s over? Keep reading for tips on how to build an engaged community for your event.

While much of the world is recovering from the impacts of the COVID-19 outbreak, the pandemic still poses challenges for businesses, especially when it comes to event planning. Businesses have been forced to turn to the virtual stage as digital channels like Zoom make it more feasible to gather remotely.

While online gatherings dominate today’s contactless landscape, finding ways to generate interest for your event is more challenging than ever. Whether you’re hosting a product launch, business gathering, or investor pitch, it’s imperative to find engaging and interesting ways to attract VIPs to your online event

As most event marketers know, simulating the engagement of in-person events is challenging. The synergy created by everyone in the same room, networking opportunities, and face-to-face meetings are difficult to replicate with a virtual event. But it is possible to create a virtual event that can achieve the same goals as a physical one and there are things you can do to make your event a must-attend. Keep reading for our tips on making your virtual event effective and engaging.

In a recent Forbes article, Why Is Influencer Marketing Such A Big Deal Right Now?, the author Michael Fertik, an internet entrepreneur, says influencer marketing content delivers 11x better ROI than other more traditional marketing tactics. In fact, 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen’s Consumer Trust Index. “…influencers are […]

For event marketers, years’ worth of digital transformation took place last year within just a few months, ushering in a new era of change and challenge. Unlimited by physical boundaries, the pressure is now on to grow your online audience with the right people. The sudden explosion of virtual events has also increased competition for […]

In today’s hyper-connected world, the recommendation of a friend, colleague, or peer can make an immense impact. According to “Global Trust in Advertising”, a study done by Nielsen, 83% of people said they trusted personal suggestions from friends, family and even strangers over traditional marketing.  When just one recommendation can lead to thousands of new registrants, […]

When events grow in size, scope, and reputation, it’s common for organizers to lose a key component: personal connection.  Recent studies report an increase in individuals who prefer in-person meetings and face-to-face encounters when developing professional relationships. At InGo, we facilitate personal connections between tradeshow and event attendees long before the shows even begin. These career advancing relationships, […]

The exhibition industry is thriving worldwide. According to 2019’s Oxford Economics and Events Industry Council, the exhibition industry produces an economic output of $198 billion in total global GDP, including direct, indirect, and induced GDP impacts. As the exhibition industry’s worldwide revenue continues to grow, the value of person-to-person meetings has also skyrocketed. Exhibitions aren’t just […]