As most event marketers know, simulating the engagement of in-person events is challenging. The synergy created by everyone in the same room, networking opportunities, and face-to-face meetings are difficult to replicate with a virtual event. But it is possible to create a virtual event that can achieve the same goals as a physical one and there are things you can do to make your event a must-attend. Keep reading for our tips on making your virtual event effective and engaging.
In a recent Forbes article, Why Is Influencer Marketing Such A Big Deal Right Now?, the author Michael Fertik, an internet entrepreneur, says influencer marketing content delivers 11x better ROI than other more traditional marketing tactics. In fact, 92% of consumers trust influencer marketing over traditional advertising, according to Nielsen’s Consumer Trust Index. “…influencers are […]
For event marketers, years’ worth of digital transformation took place last year within just a few months, ushering in a new era of change and challenge. Unlimited by physical boundaries, the pressure is now on to grow your online audience with the right people. The sudden explosion of virtual events has also increased competition for […]
In today’s hyper-connected world, the recommendation of a friend, colleague, or peer can make an immense impact. According to “Global Trust in Advertising”, a study done by Nielsen, 83% of people said they trusted personal suggestions from friends, family and even strangers over traditional marketing. When just one recommendation can lead to thousands of new registrants, […]
When events grow in size, scope, and reputation, it’s common for organizers to lose a key component: personal connection. Recent studies report an increase in individuals who prefer in-person meetings and face-to-face encounters when developing professional relationships. At InGo, we facilitate personal connections between tradeshow and event attendees long before the shows even begin. These career advancing relationships, […]
The exhibition industry is thriving worldwide. According to 2019’s Oxford Economics and Events Industry Council, the exhibition industry produces an economic output of $198 billion in total global GDP, including direct, indirect, and induced GDP impacts. As the exhibition industry’s worldwide revenue continues to grow, the value of person-to-person meetings has also skyrocketed. Exhibitions aren’t just […]
The numbers are in! InGo’s email invite functionality is revolutionizing the event registration process by effortlessly integrating word-of-mouth marketing, giving your show the exposure it deserves. With just one click, attendees can seamlessly invite valuable network connections to your event. More than 25% of invites sent from registrants via InGo are clicked through, driving 10x […]
Online networking is all about engaging with your digital community. LinkedIn is an especially powerful marketing tool for tapping into professional audiences and acquiring new registrants for your event. Follow these six simple, game changing tips to tap into the limitless potential of your event’s community on LinkedIn. Share photos from previous events Attendees want […]
Nearly 50% of registrants don’t show up to events. At InGo, we’re solving this problem by fostering personal connections between attendees. It’s as simple as email notifications that automatically alert event registrants when someone from their network has also registered. When you empower your attendees to see which of their connections are also attending, they become motivated to make […]
At InGo, we believe in the limitless value of your event community’s relationships. In 2019, we are improving and dramatically extending the community building experience by answering an attendees’ most important question: “Which of my professional connections are also attending?” Imagine your most valuable event community member who has hundreds of other industry […]
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